#Aha moment example free#

The Aha! moment is not about teaching your users something new or educating them about a new problem itвЂ™s about helping them remember. The Aha! moment resonates with your customers, with the problems, language, and believes they already have. Think about this for a second and what this means for your own product. The Aha is a remembering of what you already knew, articulated in a way to resonate with your own truthвЂќ. This usually happens in the early stage of the customer lifecycle, as a part of the onboarding flow.ДЄs Oprah Winfrey says, вЂњyou canвЂ™t have an Aha! moment unless you already knew it. In the context of SaaS and product companies, the Aha! moment is the first key moment when users realize the value of your product. The Merriam-Webster Dictionary defines an Aha moment as a moment of sudden realization, inspiration, insight, recognition, or comprehension.

#Aha moment example free#

If youвЂ™re already familiar with the concept of the Aha! moment in the context of product companies, feel free to skip to the interviews. (just to make sure weвЂ™re on the same page when talking about this). Is there a tool or tools that you use to guide users towards the Aha! moment?Д«ut before we dive into the interview round-up, letвЂ™s briefly cover what is the Aha! moment and why itвЂ™s so crucial for your company.How do you get your users to their Aha! moment?.Is there a specific metric that you track that is related to your Aha! moment?.How did you find your productвЂ™s Aha! moment?.Instead of writing yet another theoretical post on вЂњAha! MomentsвЂќ we decided to reach out to 17 successful SaaS companies and find out the real-life examples of the Aha! moments that have changed these product companies for the good. If youвЂ™re experiencing challenges with any of the problems above, it means you havenвЂ™t found or articulated your Aha! moment to your users. Unfortunately, your productвЂ™s value might not be so obvious for your users and customers. Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt specific product features?ДЄs a product founder or marketer, you know your productвЂ™s value well.